ON DEMAND WEBINAR
Duration: 1 hour​

Traditional marketing operates on rigid rules and schedules, often overlooking individual customer context, resulting in ineffective engagement and slow growth. Historically, achieving personalization required substantial resources and time. Today, retailers consolidate data from multiple sources to build a comprehensive customer 360 view. When paired with AI decisioning, this uncovers rich insights, enables real-time, data-driven personalization, and maximizes the ROI of existing marketing technology. The outcome is higher conversion rates, larger basket sizes, and improved campaign efficiency — empowering marketing teams to focus on strategy and creativity rather than tactical execution.

Join this session to see AI-powered personalization in action and learn how it helped WHOOP increase cross-sell conversions by 10%.

SPEAKERS

Owen Hartnett
Sr. PMM, RCG
Snowflake
 

Aoife O'Driscoll
AVP, Lifecycle Marketing
WHOOP
 

Alec Haase
Product GTM Lead
Hightouch